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TrendForce：MacBook 涨价，2026全球笔记本出货量或同比下滑 13.6%
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TrendForce：MacBook 涨价，2026全球笔记本出货量或同比下滑 13.6%
发布时间：2026-07-02 10:45:02
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TrendForce：MacBook 涨价，2026全球笔记本出货量或同比下滑 13.6%
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<article><section data-type="rtext"><p>【环球网科技综合报道】7月2日消息，集邦咨询（TrendForce）发布笔记本行业最新研究报告，综合市场供需变化、产品定价调整等多重因素研判，受终端售价上行、消费换机意愿转淡等因素叠加影响，2026 年全球笔记本电脑出货量预计同比下降 13.6%，行业发展承压态势凸显。</p><p><i class="pic-con"></p><p>此轮市场预期调整，与苹果 MacBook 系列全面上调终端售价带来的连锁市场效应密切相关。报告分析指出，苹果上调笔记本定价，打破了高端笔记本市场原有定价格局，各类高端品牌随之将部分生产成本传导至终端产品，持续强化消费者对于笔记本涨价的心理预期，大众换机需求整体趋于保守。</p> <adv-loader __attr__inner="7004636" __attr__style="width: auto;position: relative;float: left;border: 1px solid #ebebeb; padding: 20px;overflow: hidden;margin: 10px 30px 40px 0;"></adv-loader> <p>从产品赛道竞争格局来看，MacBook 涨价一定程度缩小了其与高端 Windows 笔记本的价格区间重合度，价格敏感度较高的消费群体存在向 Windows 阵营分流的趋势。但受制于全行业产品普涨、终端消费需求整体疲软两大核心因素，该部分需求外溢规模有限，无法拉动全球笔记本大盘回暖。</p><p>分品牌表现方面，报告给出苹果笔记本全年出货预期约 2310 万台。上半年，苹果依托稳定定价策略与 MacBook Neo 新品上市带来的热销势头，市场表现好于行业预期；尽管下半年产品销售动能有所回落，全年出货量仍有望实现两位数增长，在行业整体下行周期中走出独立行情。</p><p>放眼全产业链，当前笔记本行业正遭遇双重发展制约。其一，AI 服务器持续抢占存储芯片、先进制程产能***，核心零部件供给紧张、生产成本高企的压力短期难以化解；其二，终端消费者对产品涨价的耐受度持续走低，市场购买意愿持续收缩。</p></section><img src='/image/158364-0' 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