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摒弃全球车思路：奥迪转向属地化造车，分市场定制车型成新战略
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摒弃全球车思路：奥迪转向属地化造车，分市场定制车型成新战略
发布时间：2026-07-02 14:40:07
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摒弃全球车思路：奥迪转向属地化造车，分市场定制车型成新战略
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<article><section data-type="rtext"><p>【环球网科技综合报道】7月2日消息，据Carscoops报道，奥迪官方对外释放全新产品发展思路，宣告传统 “全球统一车型” 研发模式已难以适配当下全球汽车市场发展需求，企业将转向 “属地化研发、本地化供给” 新模式，针对不同核心市场打造专属车型产品，精准匹配各地消费者用车需求。</p><p>奥迪首席技术官鲁文・莫尔表示，当前全球各大汽车市场消费偏好分化特征愈发显著，单一车型设计、配置方案无法兼顾北美、欧洲、中国等不同区域用户诉求，一款车型通吃全球市场的发展逻辑已然过时。车企唯有践行 “立足当地、服务当地” 发展路径，才能持续提升产品市场适配度与竞争力。</p><p><i class="pic-con"></p><p>针对全球核心市场差异化需求，奥迪推出针对性布局举措。在中国市场，奥迪携手上汽集团打造全新奥迪产品序列，定向研发适配国内消费习惯的车型。国内消费者高度看重车载智能科技，追求类似智能终端的人车交互体验，对高阶自动驾驶功能需求旺盛；反观欧洲市场，当地消费者更偏爱实体旋钮、物理按键等传统实体操控部件，对全大屏座舱接受度有限，奥迪也在兼顾本土偏好的基础上，逐步拓展曲面数字座舱在欧洲车型的落地应用。</p> <adv-loader __attr__inner="7004636" __attr__style="width: auto;position: relative;float: left;border: 1px solid #ebebeb; padding: 20px;overflow: hidden;margin: 10px 30px 40px 0;"></adv-loader> <p>在研发体系层面，奥迪通过搭建专属项目中心架构，打通研发决策链路，各项目团队直接对接董事会，精简多层审批流程，大幅压缩新车研发周期，对标行业高效研发节奏提速产品落地。</p><p>研发模式革新已落地多款重磅车型。限量超跑 Nuvolari 作为奥迪 R8 传承之作，搭载与兰博基尼同源的双涡轮增压 V8 混动动力总成，依托高效研发体系顺利落地；与此同时，奥迪加速推进 Concept C 跑车量产进程，新车将接替奥迪 TT 车型，丰富品牌运动产品矩阵。（纯钧）</p></section><img 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