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机构：手机游戏App行业月活达到6.72 亿
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机构：手机游戏App行业月活达到6.72 亿
发布时间：2026-07-21 15:30:02
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机构：手机游戏App行业月活达到6.72 亿
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<article><section data-type="rtext"><p>【环球网科技综合报道】7月21日消息，据市场调查机构QuestMobile发布的最新报告显示，截止到2026年5月，手机游戏App行业月活跃用户规模达到6.72亿，同比增长4.0%；微信小游戏月活跃用户规模达到6.54亿，同比增长32.7%；抖音小游戏月活跃用户规模达到0.85亿。</p><p><i class="pic-con"></p><p>整体上来看，2026年上半年，国产游戏版号获批总量达到917个，同比增长了21.1%，多元化新游戏供给旺盛，涌现出了多款热门游戏。</p> <adv-loader __attr__inner="7004636" __attr__style="width: auto;position: relative;float: left;border: 1px solid #ebebeb; padding: 20px;overflow: hidden;margin: 10px 30px 40px 0;"></adv-loader> <p>此外，报告显示，与新游戏持续依托IP、新玩法不同，老游戏的竞争，已经从流量争夺变成了核心高黏性用户的深耕和运营。例如，典型手机游戏核心用户渗透率普遍超过20%，其中，《王者荣耀》游戏核心用户渗透率超35%；同时，微信小游戏也纷纷深耕存量，传统***、休闲游戏稳定流量底盘。这都带来了游戏行业整体黏性的持续提高。2026年5月，手机游戏APP行业月人均单日使用次数同比增长12.7%，达到23.8次，月人均单日使用时长同比增长6.9%，达到111.2分钟；微信小游戏行业月人均单日使用时长达到23.6分钟，同比增长10.3%。（青山）</p></section><img src='/image/159417-0' alt='机构：手机游戏App行业月活达到6.72 亿'> </div> </div> <div class="newshowbox_r"> <div class="newshowbox_r_t c"> <div class="newshow_pjs"> <div class="newshow_pjs_fx"> </div> </div> <div class="newshow_back"> <a 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